Dieter Rams

Ten Principles of Good Design

Good Design is…

1. Innovative

2. Useful

3. Aesthetic

4. Understandable

5. Unobstrusive

6. Honest

7. Longlasting

8. Thorough

9. Ecological

10. Minimal

1. Good Design is innovative.

2. Good Design is useful.

3. Good Design is æsthetic.

4. Good design is understandable.

5. Good Design is unobtrusive.

6. Good Design is honest.

7. Good Design is long-lasting.

8. Good design is thorough down to the last detail.

9. Good design is environmentally friendly.

10. Good design is as little design as possible.

Good design is…

1. Innovative

2. Useful

3. Aesthetic

4. Understandable

5. Unobstrusive

6. Honest

7. Longlasting

8. Thorough

9. Ecological

10. Minimal

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