Here are some of the incredible and timeless designs that Rams is responsible for.
Some still manufactured today such as the timeless gorgeous modular 606 shelving by Vitsœ.
One
Good design is innovative.
The possibilities for innovation are not, by any means, exhausted.
Technological development is always offering new opportunities for innovative design.
But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
Two
Good design makes a product useful.
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic.
Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
Three
Good design is aesthetic.
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being.
But only well-executed objects can be beautiful.
Four
Good design makes a product understandable.
It clarifies the products structure. Better still, it can make the product talk. At best, it is self-explanatory.
Five
Good design is unobtrusive.
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the users self-expression.
Six
Good design is honest.
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
Seven
Good design is long-lasting.
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years - even in todays throwaway society.
Eight
Good design is thorough down to the last detail.
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
Nine
Good design is environmentally friendly.
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.